UA92 is a new higher education provider in Manchester that is taking a fresh approach to higher education: emphasising character development and industry partnerships as well as academic achievement.
UA92 approached me to plan and lead a team to deliver their email communications during clearing – a pivotal time for many Universities in boosting their student numbers in the final weeks before enrolment.
I was also tasked with creating an email communications plan to engage with their students throughout the entire 18-month recruitment cycle, from first interest to enrolment.
- Produced a schedule of email communications aimed at moving students from interest to accepting an offer at UA92
- Wrote engaging copy for email communications
- Led a team to deliver the various emails to students, ensuring sensitive student information was handled carefully and without error
- Created a process that could be handed over to the UA92 team, allowing them to build upon activity in years to come
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