About UA92

UA92 is a new higher education provider in Manchester that is taking a fresh approach to higher education: emphasising character development and industry partnerships as well as academic achievement.

My role

UA92 approached me to plan and lead a team to deliver their email communications during clearing – a pivotal time for many Universities in boosting their student numbers in the final weeks before enrolment. 

I was also tasked with creating an email communications plan to engage with their students throughout the entire 18-month recruitment cycle, from first interest to enrolment.

Deliverables

  • Produced a schedule of email communications aimed at moving students from interest to accepting an offer at UA92
  • Wrote engaging copy for email communications
  • Led a team to deliver the various emails to students, ensuring sensitive student information was handled carefully and without error
  • Created a process that could be handed over to the UA92 team, allowing them to build upon activity in years to come

www.ua92.ac.uk

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