Resapol is a leading distributor of building supplies in the UK. The team had sponsored a team of Royal Marines to row across the Atlantic Ocean, to raise awareness of plastic in our seas.
The company had not promoted its sponsorship either locally or with its core customers: UK builders’ merchants.
I penned and distributed a press release and oversaw a photoshoot designed to appeal to both the trade press and local media.
Secured media coverage in the main builder’s merchants media titles, raising awareness of Resapol’s environmental commitments amongst their key customers.
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