About the Lancaster University Sanctuary Fellowship campaign
Lancaster University is fundraising to help academics who are being persecuted and in danger in their own country to live and continue their research in safety at Lancaster.
The Development and Alumni Relations team at Lancaster University approached me to write powerful and engaging copy for a direct mail fundraising campaign.
I worked with the team to understand that they wanted from the campaign and created copy that appealed to recipients to…
- Understand the gravity of the situation facing some overseas academics
- Relate to those at risk by sharing their personal stories
- Feel moved to give to donate to the cause
The outcome has been a postal and email fundraising campaign that is now live and raising money to enable the University to achieve its aims of hosting four at-risk academics, one in each of the University’s faculties, by 2022.
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